What are some of your biggest challenges as a solo-preneur?
Virtual Sapiens | Sales and Presence - Developing your Authentic Communication
Rachel Cossar: Right? Like, how what are some of the biggest challenges that your that either you faced recently or or currently that you're facing?
Amy Reczek: So some of the things that I'm really I think that are challenges right now are thinking around how we can bring the the communication base within presence into mainstream business. You know, some of these some of these entities have been around for a long, long time. Programs have been around for a long, long time. So if we're thinking of how to bring in training or how to bring in things to uplevel teams Mhmm. It goes back a lot to, things that are tangible in the past. So, hard skills type of training or, you know, some sort of methodology within that. What stats and analytics are showing is that the most important actually right now are those soft skills or power skills within that environment. How do you get teams to engage on that? How do you have the analytics behind it, which is beautiful program? How do we, you know, how do we offset that so we know that it's valuable? I think that's that piece is coming. It's coming quicker, but it's it's one of those things that that I find as a solopreneur to try to get companies to engage in that. Some are really on board and and ready for it and then in summer, it's that learned behavior that we're changing of, you know, it's moving into this this timeline now.
Rachel Cossar: How do you, like, do you get the question around, like, specific ROI for training like this? And how do you answer that question?
Amy Reczek: So my thought on that and I I've thought this forever, especially being in sales, is if you have some sort of training company that promises an ROI, that's that's a hard thing to promise. Because it it's an end result of the person that that's your staff. I I am not able to do to do that, to promise an ROI for you. What I can promise is movement. So if we you know, those analytics behind all the movement is what we're going to show. So if we have someone who has a real struggle with follow-up or with a cadence, let's say, or prospect, let's put that into play. That's the easy part. That's that hard skill part over there. But then let's figure out the how within it. How are we doing that to connect and engage? That's where we're gonna see that lift of of connection communication. Definitely, the close rate will go up, but, that ROI part is is tricky. Right? It's it's a tough one. And I I don't promise that due to the fact that there's so many elements out of a a consultant and coaches, realm Yeah. You know, from a business standpoint, that I can't control. So if it was a one to 1, I could do that. But For sure. Yeah. Within a business, that's tough. Yeah. Totally. Yeah. No.
Rachel Cossar: I completely agree. We get that question all the time, and and we don't have, like, close close deal increase percentages that we can, like, quote consistently and then promise. Right? I Mhmm. There are companies that do that, and I'm always like, aren't do people believe you? Like, how are you doing this? Yep. I know. I'm with you. I'm with you. I'm like, how? Tell me how to know that how. Yes.
Amy Reczek: I wanna know that how. Totally. So yeah. No. I'm with you.
Rachel Cossar: Contract line, it says, you know, we're not we're not guaranteeing any ROI.
Amy Reczek: So I think yeah. It's a tough one. I I but I would say for companies out there that are like, but we need that. We need we need to know what that ROI is gonna be. I would say that the guarantee from this side of things is the feedback you're gonna get. So we can track that. Right? So as soon as we start doing a 6 month program with you, we will be doing surveys and analytics around what is the engagement with your team, how are they engaging, what are they doing differently. That's gonna show you that movement that you want. It's not a dollar ROI, but it's definitely an ROI. You are engaging your team at a at a higher level than most companies out there. And that's what you want. That's what you want. If you get them to that 1%, that ROI is gonna come. Right. Right. Absolutely. No.
Rachel Cossar: That's a great answer and and a great way also to just deal with that, like, in that the inevitable pushback that you might get when Mhmm. You know, when you answer honestly. Right? Yeah. Mhmm. Yep. Wonderful. Yeah.